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  • Who we are
  • What we do
  • How we do it
  • Our work
  • blog
  • Contact

Camtech Systems


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What we found

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Smart brand thinking

Transformation

What We Found

Camtech Systems had developed a specialist expertise in supplying rugged, tablet PCs for demanding environments, such as manufacturing, engineering and infrastructure projects. They needed to build a reputation for helping clients secure the right technology for their workforce. Previous efforts to do so through advertising had proven very expensive and ineffective.

Smart Brand Thinking

Going through the Marketing Transformation Programme helped define the market position and messaging that would be most appealing to Camtech’s customers and prospects. We created a new brand image for Camtech, including strapline and logo. This was supported by an overhaul of the website to include online video and customer chat and development of a  new customer relations system with effective segmentation.

Transformation

Camtech has hit its ambitious financial targets and been able to recruit an in-house marketing person to help build on the outcomes of the Marketing Transformation Programme. The process has established clarity in the way forward and confidence that its marketing budget is not being thrown down the drain.

“What stands out is the immense value of the strategic marketing input from Liz.”
Darrell Newman, Managing Director, Camtech Systems

To find out how you can benefit from Smart Brand Thinking, call us now on 01223 640750

from our blog

  • Four ‘big brand’ lessons you should apply to your business August 5, 2014
  • Four easy steps to help you mind your brand language March 24, 2014
  • Mind your (brand) language February 27, 2014
Visit our blog

about lewis andersen

We’re a Cambridge based brand consultancy. A team of talented communicators and marketers who use Smart Brand Thinking to make you stand out from the crowd and leap ahead of the competition. Our Marketing Transformation Programme is designed to give you a fresh perspective and take your business to the next level.

Contact

+44 (0)1223 640750
hello@lewisandersen.co.uk

Company registration number: 07586674. 39 Shirley Road, Histon, Cambridge, CB24 9JR
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