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  • Who we are
  • What we do
  • How we do it
  • Our work
  • blog
  • Contact

Dunton Community Garden

Poster

Leaflet

Stickers

Trolley sign

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What we found

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Smart brand thinking

Transformation

What We Found

A small charity with a limited budget, looking to grow support. This delightful organic garden had the potential to be a fabulous resource for local people, yet few were aware of its existence. Or if they were, they thought it was only open to invited groups, work parties and volunteers.

Smart Brand Thinking

Make the garden a cherished part of the local community. Create a friendly and engaging new image to increase awareness, change perceptions and attract younger people and families. We worked with staff and trustees to refine understanding of the garden’s needs, culture and ambitions.

Development of a brand model and creative brief shaped a new logo, website, promotional literature and signage. By securing local sponsorship and running a direct mail and press campaign, we ensured a successful relaunch.

Transformation

Visitor numbers have increased significantly and the profile of people coming has changed.

“It feels like we’ve grown up. Exactly the sort of local people and children we’d visualised are now coming along to enjoy the garden to and buy fresh produce from us.”
Sarah Panter, garden co-ordinator

To find out how you can benefit from Smart Brand Thinking, call us now on 01223 640750

from our blog

  • Four ‘big brand’ lessons you should apply to your business August 5, 2014
  • Four easy steps to help you mind your brand language March 24, 2014
  • Mind your (brand) language February 27, 2014
Visit our blog

about lewis andersen

We’re a Cambridge based brand consultancy. A team of talented communicators and marketers who use Smart Brand Thinking to make you stand out from the crowd and leap ahead of the competition. Our Marketing Transformation Programme is designed to give you a fresh perspective and take your business to the next level.

Contact

+44 (0)1223 640750
hello@lewisandersen.co.uk

Company registration number: 07586674. 39 Shirley Road, Histon, Cambridge, CB24 9JR
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