Who we are

We’re a Cambridge based consultancy that specialises in brand development, because we believe a strong brand drives a successful business. We’ve adapted the processes and principles used by world leading brands to give you outstanding results without needing a big brand budget

We call it Smart Brand Thinking – a robust, strategic and focused approach to growing your business.

Just as you’re not ‘just another’ business, we’re not ‘just another’ marketing agency. We’re focused on solving your business problems. By investing time and effort in determining the right diagnosis and strategy at the outset, we make sure you’re not throwing your marketing budget down the drain later.

Thanks to our outstanding network of close associates, we can tackle projects of all sizes.

Our Team


Paul Lewis


Paul has spent over 25 years helping organisations tell their story in ways that grab attention and interest. He uses strategy, creative ideas and words to build brands that stand out from the crowd and stay ahead of the competition.

Paul enjoys coaching and facilitating senior executives and their teams, watching Liverpool FC and reminiscing about the summer he spent selling oriental rugs to tourists in Istanbul’s Grand Bazaar.


Darren Hickey

web design & development

With over 20 years’ experience in graphic and web design, Darren manages a team of designers, developers and digital marketing specialists. His clients range from sole traders, through SMEs to major charities and blue chip multi-nationals.

Darren’s regular jog takes him past the home of an international supermodel who is an occasional, weekend neighbour – with some rather scary dogs.


Danny Seago

graphic designer

An award winning graphic designer with a special flair for brand identity and packaging, Dan has over 18 years’ experience working in London agencies and as a freelancer. He now has his own studio in Suffolk. Dan has done work for Greene King, Norwich Union, Brabantia and Lotus. Current clients include Black Sheep, New Anglia Growth Hub and Torque Bikes. When he’s not designing labels for beers, Dan enjoys the odd pint (for research), camping, music and mountain biking.

"Paul is a highly-motivated and motivating communications professional. As a collaborator Paul is clear, driven and passionate."

− Reuben Turner, Creative Director, The Good Agency

"I have worked with Darren and his team for many years and always enjoy it. His attention to detail, expert thinking and patience have been a project saver on many occasions! I would wholly recommend him and his company!"

− Clare Moore, Senior Online Marketing Manager – Cancer Research UK

"Darren and his team always go the extra mile for their clients. They have been our preferred web design partner for a number of projects, and our clients are always delighted with the websites they produce."

− Robert Galley, Director – Objective Computing

"We’ve worked with Dan for several years. He’s a truly talented designer who’s created many show-stopping and award-winning concepts for us."

− Aime Southgate, Creative Director - Montage Communications

"Dan is one of the most creative and original thinking designers I have worked with. His personal approach, passion for understanding what the customer wants and delivering a brilliantly resolved and bespoke creative is second to none! He has fantastic attention to detail, gets it ‘right first time’ and can hit a tight deadline!"

− Jo Theakston - Black Sheep Brewery
To find out how you can benefit from Smart Brand Thinking, call us now on 01223 640750